Design, Create, Bloom: Your Journey Begins Here!
Welcome to Floral Academy, where your floral dreams take root! Our guided online courses will teach you the art of floral design and set you on the path to a successful career

September 27-30th 2024
Step into Floral Design: Essential Skills for Beginners
September 27-30th 2024

Start your journey into floral design by learning the latest arranging techniques. Our expert team will share valuable tips and a comprehensive step-by-step guide for crafting:

- Classic Round Bouquets
- Flower Arrangements in Hatboxes
- Bridal Bouquets

This course goes beyond teaching high-end floral arrangements; it also covers how to effectively market and sell them. Learn the strategies for attracting and retaining premium clients without needing a marketing expert, and benefit from personal guidance from an industry professional with 14 years of experience.

By the end of the program, you’ll have actionable steps to launch and distinguish your floral business in a competitive market.

Sign up today and turn your passion into a successful, thriving business!
September 27th
September 27th
Lesson 1: Enter the World of Floristry
Unlock the secrets to creating luxurious, expensive floral arrangements that attract premium clients. This is your first step towards building a thriving business
September 28th
September 28th
Lesson 2: Supercharge Your Website & Instagram for Sales
Learn how to create compelling content for your website and Instagram that drives sales of $350-$900 arrangements. Start earning back your investment in the course—plus much more—by implementing these proven strategies
September 29th
September 29th
Lesson 3: Master Yelp & Instagram Ads for Explosive Growth
I’ve invested over $700,000 in online marketing, and I’m sharing my winning strategies with you. Learn how to target the right audience with Yelp and Instagram ads for instant sales and a higher profit margin. Say goodbye to ineffective ads and unnecessary marketing fees. I’ll guide you step-by-step on how to set up ads that deliver real results
September 30th
September 30th
Bonus Lesson: Turn Every Client into a Loyal Customer
Discover the secret to turning one-time buyers into repeat customers! I’ll teach you the key to customer satisfaction and how to make clients love your floral designs, keeping them coming back again and again.


Sign up now and start growing your floral business like never before!

No prior knowledge is needed for this course


You'll need just a few basic tools: a garden pruner, a florist knife, some rope, and wrapping paper. All materials are easy to get, and we will provide recommendations to help you get started.
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  • Beginning Florists

    Perfect for beginners looking to unleash their creativity, experiment with new techniques, and dive into the world of floral design
  • Business Owners

    If you already own a flower shop and are ready to implement proven strategies to instantly boost your revenue, this course is for you
  • Aspiring Entrepreneurs
    Turn your passion for flowers into a profitable business. Learn not only how to craft stunning floral arrangements but also how to successfully sell them and grow your brand
Victoria Surma
CEO and Founder of The Peonies Shop
My Floral Journey: From Moscow to the U.S., and Now to You

Fourteen years ago, I began my journey in the floral industry in Moscow. With a degree in journalism and advertising, I always dreamed of running my own business, and flowers seemed like the perfect fit.

In the first year of opening my retail flower shop in Moscow, I quickly realized that profitability depended on one key factor: increasing the average order value. To maximize profits, I decided to launch an online store, and even back in 2011, the results were astounding—my profit margins online were five times higher than in-store. As platforms like Instagram and Facebook grew, I mastered targeted advertising to reach the right audience, and business boomed.

Four years ago, I moved permanently to the United States. I quickly found that the same strategies I developed in Moscow worked just as effectively here—and even in places like Dubai. The formula is universal.

Now, I’m ready to share my secrets with you. In my online course, you’ll learn how to create high-end floral arrangements with an average ticket of $350-$500, how to attract the right clients, and how to turn them into loyal repeat customers.

I’m excited to help you elevate your floral business. Join my course today and take your flower business to the next level!
You will learn how to craft premium floral arrangements similar to these examples
Photo by Jacob
Photo by Marion
Photo by Shifaaz
Not only will you learn to create exquisite floral arrangements, but you'll also acquire skills in selling premium pieces and rapidly growing your social media presence without needing a marketing specialist
Photo by Jacob
Photo by Marion
Photo by Shifaaz

3 Day Intensive Coaching for Floral Designers



Standard package
Get full access to the 3-day course, including the exclusive Bonus Lesson that reveals how to turn every client into a loyal, repeat customer.
$
399
$
799
Personal Coaching package
Take your business to the next level with 5 hours of personalized coaching! I’ll conduct a deep dive into your business and tailor strategies to your specific needs. Get expert guidance on optimizing your Instagram, website, and overall marketing for maximum results.
$
1,999
$
3,999
Contacts
We are happy to answer your questions.

Phone: (332) 268-8394
Email: hello@floral-academy.com